- Apple may be working towards its search engine to take on Google,some of the signals are indicating
- Apple is planning to list the jobs in the fields of Artificial Intelligence (AI) and Machine Learning (ML) for experts.
- As per reports, Apple’s search engine is going to be more personalized and without ads.
Report about Apple’s Search Engine
As per reports, Apple may launch its search engine to commence with Google. Several signs are indicating that the company based in Cupertino, California could be working towards its search engine. These are consisting of the anti-competitive nature of Google, its administrative concerns, and job listings by Apple for AI experts and search engineers. Moreover, a report published by Coywolf states that with iOS 14 beta and iPadOS 14 beta, Apple’s Spotlight Search dodges Google Search engine to show search results.
Google has been paying Apple for many years to secure its position as the default search engine on Safari for iOS, iPad, and macOS, as per reports. The deal verifies that iPhone, iPad, and Mac users search with Google when they use Safari. This is unless users mutually change the default search engine preferences. However, the deal’s nature is anti-competitive, as per the UK Competition and Markets Authority and gives arise to managing concerns. As per the report, the administration may force Apple to remove Google as the default search engine and give the audience a right to choose which search engine they want to use when they first launch Safari.
Apple, which is the latest first publicly listed US company to achieve a market value of $2 trillion, is giving the invitation to experts in a residency program to apply their expertise to frame revolutionary machine learning and AI-empowered products and experiences, stated in the report by Info-tech lead.
Apple said in a statement,” As these creative and helpful experiences solve our user’s problems beyond disciplines, the need for domain professionals to understand how machine learning grows. This is why these professionals in the ML space are planned to groom these professionals,” Apple also stated. “Apple’s on-device machine learning permits intelligent experiences across our integrated hardware, software, and other services,” stated by the company in the job description.
Apple can leverage Artificial Intelligence (AI) AI and Machine Learning (ML) to deliver search results based on their email, speculated by Coywol’s report. Messages, maps, events, reminders, notes, photos, files, contacts, music, news, TV shows and movies, third-party apps, documents, and many more. And they can do it with the promise of real data privacy and by ensuring the removal of ads.
Moreover, the Applebot web crawler page has been upgraded by Apple to verify traffic, broaden details on the Applebot user agent and stated that they don’t crawl HTML, but also render pages that are similar to Google search engine. Applebot has been crawling sites on daily basis; it has been confirmed by the reports.
If Apple comes up with its search engine, it is likely to provide services based on a purpose different than showing ads and data mining. The report also shows that the energetic Apple search engine will likely function as a highly personalized data hub. It will be a lot resemble Google Assistant on Android other than that it will not have ads and will completely respect the privacy of users with undoubtedly genuine assimilation with the OS.
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